Thoughtful interiors shaped by instinct, for life.
Human-led residential design.
FLORO is a Toronto residential design studio by Emmanuel Belliveau, creating thoughtful renovations, new homes and interiors.
About
THE PROCESS
A clear process makes better design possible
01 Discover
We begin with the house, the people and the problem we are trying to solve.
02 Plan
We develop layouts, priorities, spatial relationships and the overall design direction.
03 Design
Materials, cabinetry, lighting, fixtures, furnishings and architectural interior details are developed into one coordinated concept.
04 Visualize
3D visualization helps test ideas and allows you to understand important decisions before construction begins.
05 Detail
The design is developed into drawings, schedules, specifications and information required by the project team.
06 Coordinate
FLORO works with the contractor, consultants, fabricators, suppliers and trades to help protect the design intent through construction.
07 Finish
Furniture, art, lighting and final details bring the project together.
ABOUT EMMANUEL
Experience changes the way you see a room.
FLORO is led by Emmanuel Belliveau, a residential designer whose career has moved through design, construction, television, travel and sustainability.
For more than 20 years, Emmanuel has worked with homeowners to rethink how their spaces look, function and feel.
His television work includes design and lifestyle programming for HGTV, Discovery, CW and WFN, including My Parents' House and World's Greenest Homes.
That experience helped shape an approach to design that is visual but practical, creative but grounded.
Every FLORO project remains principal-led.
You are not handed from a salesperson to a junior designer.
The person discussing the project with you is also deeply involved in designing it.
HUMAN-LED DESIGN
HUMAN-LED DESIGN
Technology is a tool.
Judgment is the value.
3D modelling, visualization and AI-assisted exploration help us test ideas faster, study options and communicate them more clearly.
But software does not know your house.
It doesn't understand how morning light enters your kitchen, why a hallway feels wrong, what you refuse to throw away, or how you want your home to feel when friends arrive.
It also doesn't know when a room needs less, not more. When a beautiful idea is wrong for the space. Or when changing one small thing can completely alter how a home feels and functions.
That comes from experience.
Years of working with real homes, real construction, real budgets and real people build a kind of judgment that can't be generated from an image alone.
Technology can help us see possibilities. The designer still has to know which ones are worth pursuing.
FLORO uses technology to support the design process, not replace it.
The work remains human-led.
